Last 5 Pages Viewed: 080628 Robot and Stickperson » Template:THTV » Template:Use dmy dates » Template:High-use » Special:MobileDiff/1792

Mac Tonight: Difference between revisions

Jump to navigation Jump to search
no edit summary
imported>Stuwisi
No edit summary
imported>Stuwisi
No edit summary
Line 2: Line 2:
[[Image:PICT1107.JPG|right|thumb|200px|Mac Tonight animatronic at Solid Gold McDonald's in [[Greenfield, WI]]]]
[[Image:PICT1107.JPG|right|thumb|200px|Mac Tonight animatronic at Solid Gold McDonald's in [[Greenfield, WI]]]]


'''Mac Tonight''' was a [[Wikipedia:mascot|mascot]] introduced by [[Wikipedia:McDonald's|McDonald's]] restaurants in [[Wikipedia:1986|1986]]. He was intended to advertise McDonald's late night hours to adults. He had a crescent moon for a head, wore a suit and [[Wikipedia:sunglasses|sunglasses]], and was depicted as being a jazzy [[Wikipedia:lounge singer|lounge singer]]. The name was a play on words of the song "[[Wikipedia:Mack the Knife|Mack the Knife]]", made popular in [[Wikipedia:United States|America|]] by [[Wikipedia:Bobby Darin|Bobby Darin]].  The song that played over the advertisements, called "It's Mac Tonight", was also a variant on that song, but with McDonald's-themed lyrics, such as those featured in the original 1986 commercial:
'''Mac Tonight''' was a [[Wikipedia:mascot|mascot]] introduced by [[Wikipedia:McDonald's|McDonald's]] restaurants in [[Wikipedia:1986|1986]]. He was intended to advertise McDonald's late night hours to adults. He had a crescent moon for a head, wore a suit and [[Wikipedia:sunglasses|sunglasses]], and was depicted as being a jazzy [[Wikipedia:lounge singer|lounge singer]]. The name was a play on words of the song "[[Wikipedia:Mack the Knife|Mack the Knife]]", made popular in [[Wikipedia:United States|America]] by [[Wikipedia:Bobby Darin|Bobby Darin]].  The song that played over the advertisements, called "It's Mac Tonight", was also a variant on that song, but with McDonald's-themed lyrics, such as those featured in the original 1986 commercial:


::"''When the stars come out to play, babe''
::"''When the stars come out to play, babe''
Line 23: Line 23:


== Advertising campaign ==
== Advertising campaign ==
The campaign included 29 commercials, initially airing from 1986 to 1997. [[Wikipedia:Doug Jones (actor)|Doug Jones|]] played Mac Tonight in 27 of them. A number of 3-inch hard plastic Mac Tonight toys were available in [[Wikipedia:Happy Meal|Happy Meal]]s. Mac Tonight also was a cameo in a Big Mac commercial in 1988, as a costumed greeter when the man entered McDonald's.[http://www.youtube.com/watch?v=9_8lq5ot0FA]  In 1997 and 1998, McDonald's sponsored [[Wikipedia:Bill Elliott|Bill Elliott]]'s #94 [[Wikipedia:NASCAR|NASCAR]], with Mac Tonight featured on the hood artwork. During the late 1980s through the early 1990s, people in Mac Tonight costumes used to greet McDonald's customers, along with Ronald, Grimace, etc.
The campaign included 29 commercials, initially airing from 1986 to 1997. [[Wikipedia:Doug Jones (actor)|Doug Jones]] played Mac Tonight in 27 of them. A number of 3-inch hard plastic Mac Tonight toys were available in [[Wikipedia:Happy Meal|Happy Meal]]s. Mac Tonight also was a cameo in a Big Mac commercial in 1988, as a costumed greeter when the man entered McDonald's.[http://www.youtube.com/watch?v=9_8lq5ot0FA]  In 1997 and 1998, McDonald's sponsored [[Wikipedia:Bill Elliott|Bill Elliott]]'s #94 [[Wikipedia:NASCAR|NASCAR]], with Mac Tonight featured on the hood artwork. During the late 1980s through the early 1990s, people in Mac Tonight costumes used to greet McDonald's customers, along with Ronald, Grimace, etc.




Line 29: Line 29:
<!-- Image with unknown copyright status removed: [[Wikipedia:Image:copy of macs leting it be 0002.jpeg|right|thumb|Mac Tonight in the new Singapore commercial.
<!-- Image with unknown copyright status removed: [[Wikipedia:Image:copy of macs leting it be 0002.jpeg|right|thumb|Mac Tonight in the new Singapore commercial.
  Mac Tonight playing a [[Wikipedia:saxophone|]] in a [[Wikipedia:2007|]] [[Wikipedia:Singapore|]] commercial.|]] -->
  Mac Tonight playing a [[Wikipedia:saxophone|]] in a [[Wikipedia:2007|]] [[Wikipedia:Singapore|]] commercial.|]] -->
In [[Wikipedia:2007|2007]], Mac Tonight was given a [[Wikipedia:Computer-generated imagery|CGI|]] makeover and starred in a new commercial in [[Wikipedia:Singapore|Singapore]], [[Wikipedia:Malaysia|Malaysia]], [[Wikipedia:Indonesia|Indonesia]] and The [[Wikipedia:Philippines|Philippines]]. He is no longer seen flying over the earth or a city with a piano, but instead he dances on top of a McDonald's store singing and playing a saxophone. He also has a different, slightly gruffier voice, and new lyrics.[http://www.youtube.com/watch?v=mOlLIP9-vlQ] All references to "Mack the Knife" have been removed, partially because Bobby Darin's estate didn't approve of the re-working.
In [[Wikipedia:2007|2007]], Mac Tonight was given a [[Wikipedia:Computer-generated imagery|CGI]] makeover and starred in a new commercial in [[Wikipedia:Singapore|Singapore]], [[Wikipedia:Malaysia|Malaysia]], [[Wikipedia:Indonesia|Indonesia]] and The [[Wikipedia:Philippines|Philippines]]. He is no longer seen flying over the earth or a city with a piano, but instead he dances on top of a McDonald's store singing and playing a saxophone. He also has a different, slightly gruffier voice, and new lyrics.[http://www.youtube.com/watch?v=mOlLIP9-vlQ] All references to "Mack the Knife" have been removed, partially because Bobby Darin's estate didn't approve of the re-working.


<blockquote>
<blockquote>
Line 44: Line 44:


==Trivia==
==Trivia==
Some [[Wikipedia:Mexico|Mexican|]] McDonald's restaurants offer a similar service with no official name (usually called "McNoche" (McNight), "McDonald's de noche" (McDonald's at night) or Mc24h (h meaning horas, [[Wikipedia:hours|hours]]). The restaurants close at late hours in the night and offer adult-oriented supplies.
Some [[Wikipedia:Mexico|Mexican]] McDonald's restaurants offer a similar service with no official name (usually called "McNoche" (McNight), "McDonald's de noche" (McDonald's at night) or Mc24h (h meaning horas, [[Wikipedia:hours|hours]]). The restaurants close at late hours in the night and offer adult-oriented supplies.


== Cultural references ==
== Cultural references ==
Anonymous user

Navigation menu